MasterCard launches a creative AI chatbot to help you shop online
MasterCard, the digital personalization and artificial intelligence division of MasterCard, announced the November 30 launch of its Shopping Muse generative AI chatbot assistant for e-commerce.
The AI system was revealed in a company blog post. According to Dynamic Yield, Shopping Muse is “an advanced generative AI tool that is transforming how consumers search for and find products in retail digital catalogs.
Buying artificial intelligence of Moses generator
Generative AI systems such as OpenAI's ChatGPT and DALL-E are designed to convert colloquial user commands into text, video, audio, or computer code.
In the case of Shopping Muse, users can submit plain-language questions in the context of an online marketplace, and the AI system will automatically generate personalized recommendations based on dynamic product-like algorithmic content matching.
As Ori Bauer, CEO of Dynamic Products at Mastercard, explained:
“Personalization gives people the shopping experience they want, and is the key to unlocking immersive and customized online shopping with AI-driven innovation. At Shop Muse, we leverage the power of generative AI to meet consumer expectations and make shopping smarter and more seamless than ever before.
Flexible product by Mastercard
MasterCard acquired digital personalization firm Dynamic Yield in 2022 from then-owner McDonald's. A dynamic product transformed by MasterCard after the acquisition, the company has offices in Tel Aviv, New York, Tokyo, Riga, Barcelona and others around the world.
It boasts hundreds of clients representing 400 brands for its personalization and data services. The company joins Mastercard as it continues a years-long trend of acquiring or partnering with artificial intelligence companies.
Related: MasterCard Partners With Crypto Payment Firm MoonPay For Web 3 Services
As Cointelegraph recently reported, MasterCard has entered into a partnership with Feedzai, an AI company specializing in financial fraud detection. The company's software integrates with MasterCard's proprietary security stack.
