MotoGP’s Gresini Racing goes crypto with new fan sponsorship program
Gresini Racing has partnered with MotoGP Guru and Animoca Brands' SPORTPASS to launch a fan-powered motorsport sponsorship program. The initiative allows MotoGP fans to purchase individual team sponsorship packages starting at €125.
Speaking to Cointelegraph, Graeme Warring, founder of WePlay Media, discussed the biggest challenge in making MotoGP sponsorship packages accessible to fans:
“The biggest challenge, like anything else, is selling. When you start something new that hasn't been done before, it's always a challenge to find a suitable product or market.”
According to Warring, Weplay Media, the game studio behind MotoGP Guru, has created the necessary organizational infrastructure and ground teams to “bring life” to the IRL experiences.
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Implications of decentralization
The decision to offer sponsorship at a modest cost makes this product available to a wide variety of audiences and reduces the risk of centralization.
As a fundamental talking point in the crypto space, Waring said the fan sponsorship program has the potential to decentralize ownership of MotoGP teams and allow their fans to become more involved.
“Decentralization as a concept is at the heart of this program. Instead of large corporate sponsors controlling the sponsorship space, we are innovating around the idea of decentralizing fans' direct ownership experience.”
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Discussing the future impact of decentralization on the world of professional sports, Waring told Cointelegraph:
“Who knows how this will turn out? We'll see. Decentralization has played a role in leveling the playing field in many ways, and it can be good here in professional sports.”
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Sponsorship program
The sponsorship packages will offer fans VIP paddock experiences, branding on bike and team websites and exclusive events at the 2024 Grand Prix events.
Fans who own a Team Sponsorship Package can join shout-outs with team members and custom merchandise, and have a chance to win a Ducati Pangale V4S used by Marc Marquez.
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