Nasdaq-listed Heritage Distilling adopts Bitcoin strategy

Heritage Distilling Company Announces Bitcoin Treasury Strategy The Nasdaq-listed company will accept BTC for its products and services.

Heritage Distilling, a publicly traded company listed on the NASDAQ, is the latest to adopt Bitcoin as a reserve asset.

The director announced that on January 10, 2025, the board of directors approved the proposal to add bitcoin as a treasury asset. Heritage Distilling plans to accept Bitcoin payments for its products and services as part of its BTC Treasury policy.

“As stated in our policy statement, as a company that produces goods for sale, as opposed to traditional investors who buy Bitcoin with cash and are immediately exposed to price inflation, an acceptable margin is expected between the retail price of our products and the production price. We accept the potential change in the price of Bitcoin as a payment,” said Heritage Distilling. CEO Justin Stifel said.

Stifel added: “This gives us greater financial flexibility as we develop product offerings for Bitcoin users and enthusiasts.

HDC Board to approve BTC policy

The Heritage Technology and Cryptography Committee is expected to outline a formal BTC treasury policy, which it will present to the company's board. The next steps will see legacy Bitcoin begin to be accepted, acquired, held and used in all operations.

Bitcoin adoption as a treasury asset has gathered momentum among government and private companies, the former being driven by micro-strategy.

Microstrategy increased its total Bitcoin holdings to 447,470 BTC this week after acquiring more than $100 million worth of Bitcoin. The company owns the world's largest bitcoin corporation.

Other companies have taken inspiration from the company led by Michael Saylor, announcing Bitcoin strategy policies in 2024. These include KULR Technology, Thumzup, and Genius Group, which raised $5 million in BTC on January 10. His possessions.