NBCUniversal will continue to build on Aptos through a long-term agreement

Entertainment giant NBCUniversal has launched several blockchain-based projects. Apartments Last year, and now it has agreed to a long-term partnership with Aptos Labs to continue building fan experiences and games based on IP across the network.

Only the companies shared the news. Decrypt on Thursday as a combination of many years and “A long-term strategic development deal that will help the media juggernaut as Aptos Labs continues to explore blockchain-based applications, games and loyalty initiatives.

“Today's media and entertainment landscape is changing rapidly, with fan experience and preferences driving more shifts than ever before,” Universal Pictures VP of Technology Partnerships Greg Reed said in the release. “Our multi-year partnership with Aptos Labs will help us further strengthen our fan relationships so we can create more media and entertainment experiences that our audiences want.”

NBCUniversal, owned by Comcast, is the conglomerate behind many film, television and multimedia brands, including the NBC television network, DreamWorks and Peacock. It has an extensive array of IP across various media formats, as well, and is looking to continue building blockchain-enabled experiences around those properties and brands.

In 2023, NBCUniversal partnered with Aptos Labs. Launch an Aptos-based game Inspired by Nicolas Cage's movie “Renfield”, as well Customer experience Tied with “The Exorcist: Believer”.

The company has previously pursued blockchain initiatives with other partners, including a scavenger hunt at Universal Studios parks that featured millions. NFTs In the year Partnering with crypto payments startup MoonPay in 2022.

NBCUniversal as well Prepare classic Monsters costumes With NFT “Digital Twins” in the same year with Variant3D, and in other platforms, he released NFTs based on the films “Back to the Future: Part II” and “Scott Pilgrim vs. The World”.

“We aim to bring world-class, Internet-class blockchain products and solutions to market,” Aptos Labs founder and CEO Mo Sheck said in a statement. “We look forward to working with NBCUniversal and leveraging the Aptos blockchain to explore deeper fan relationships and deliver unique entertainment experiences.”