No crypto ad spots are reserved for Super Bowl LVIII.
Millions of fans watching the Kansas City Chiefs face off against the San Francisco 49ers in Super Bowl LVIII on Feb. 11 will reportedly not see many ad spots featuring crypto exchanges.
According to a February 2nd CNN report, many of the companies that have announced advertising positions for the big game in 2024 are not related to financial technology. According to Paul Hardart, a professor of marketing at New York University's Stern School of Business, “fun, humor and entertainment” could be the theme of Super Bowl LVIII advertising, a “noticeable shift” from artificial intelligence (AI). ) and crypto organizations.
Crypto companies including LVI, FTX, eToro, Crypto.com and Coinbase have announced advertising spots at the 2022 Super Bowl. Comedian Larry David He said he was “stupid” for appearing in a ridiculous FTX ad in 2024, which led to several lawsuits by investors following the crypto exchange's collapse.
In the year Advertisements mentioning digital assets in the first game have disappeared during Super Bowl LVI in 2023, following bankruptcy filings from several crypto firms and a significant downtown market. Ad spots slated to appear in 2024 include for BMW, Budweiser, State Farm, Oreo, DoorDash and Hellman's Mayonnaise. A 30-second spot is said to cost up to $7 million.
Related: Bitwise launches crypto ETF media campaign with ‘world's most interesting man'
The game is expected to attract a large number of viewers due to the presence of singer Taylor Swift, who played the role of co-star Travis Kelce. Swift will fly directly from Japan to Las Vegas, where she has a concert scheduled for the day before her debut.
Some of the most famous – and popular – ads in the space include actor Matt Damon's October 2021 “Fortune Favors the Brave” ad for Crypto.com and sports stars Shaq and Naomi Osaka promoting FTX in 2022.
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