Nvidia reportedly discontinues production of RTX 5070 Ti and 5060 Ti 16GB due to rising GPU prices
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Navia has discontinued production of the RTX 5070 Ti and 5060 Ti 16GB, ASUS has confirmed that both models are end of life. The RTX 50 Super series is pushing Nvidia to prioritize low-VRAM 8GB cards due to the slow or reversible VRAM costs.
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Nvidia is reportedly discontinuing the GeForce RTX 5070 Ti and 5060 Ti 16GB graphics cards, according to Hardware Unboxing, which has confirmed that both models are now end-of-life.
ASUS, Navia's largest AIB partner, told the outlet that it would no longer manufacture or return the cards. Retailers across regions, including Australia and the US, are already experiencing declining supply levels, with no incoming shipments expected in Q1 and possibly beyond.
In response, prices are rising: the 5070 Ti has risen from $730 to $830 in the US and from AU$1,200 to AU$1,400 in Australia. The 5060 Ti 16GB, meanwhile, has gone up from $400 to $530 for select models.
The decision appears to be driven by high VRAM costs and supply chain tension. Nvidia's focus on 8GB models like the RTX 5060 and 5060 Ti 8GB in GDDR7 memory reflects a broader strategy to protect margins while navigating price pressures.
The 5070 with 12GB of VRAM is still around, but it's facing supply cuts and price hikes, causing a shortage of MSRP units.
While retailers expect a return to 8GB GPUs, desperate gamers are looking for more future-proof options. With the RTX 50 Super series being delayed, if not canceled, with memory costs rising, Nvidia's mid-range lineup may soon feature older 8GB models.
Meanwhile, Radeon cards like the RX 7900 XT are rising in price but haven't experienced the same end-of-life reductions. That gives AMD a chance to gain ground in the $500–700 range. RDNA4 cards use cheaper GDDR6 memory, which allows AMD to maintain its supply as Nvidia gets tighter.
Still, analysts doubt that AMD will take full advantage of the opportunity. Some retailers fear that AMD will mirror Nvidia's playbook and discontinue key models like the RX 7900 XT, further limiting options.
