Ondo rises as Franklin Templeton tokenized ETF enters market.
Ondo prices hovered around $0.26 on Thursday. The partnership with Franklin Templeton brings the $1.7 trillion AUM ETF on-chain. The real world assets market continues to attract institutional adoption.
The Ondo token has soared after Ondo Finance announced a key partnership with global asset manager Franklin Templeton, which oversees $1.7 trillion in assets under management (AUM).
According to the Ondo Finance Group, this collaboration is a simulation of Franklin Templeton's EFAs to strengthen the adoption of on-chain access.
The move comes as traditional investment products gain a greater focus on real-world assets (RWA).
Franklin Templeton's indexed ETFs are now live on Ondo Global Markets, including a growth ETF, an income equity-focused ETF and a high-yield corporate ETF.
This initiative sees Ondo, a leading RWA protocol, continue to expand its ecosystem. As the demand for tokenized securities increases, it is attracting institutional interest.
“Franklin has partnered with Ondo to allow people on the chain to enjoy the awesomeness of cheap beta,” Eric Balchunas, senior ETF analyst at Bloomberg, said via X.
“As I say, tokenization is not a threat to ETFs, on the contrary, it is a distribution mechanism.”
Ondo, Chainlink and Avalanche are some of the coins riding the tokenized assets narrative.
Adoption trends around the world, with major banks and other top financial institutions keen to seek a piece of the cake, indicate significant long-term benefits for Ondo, among others.
“Financial assets are becoming software,” Franklin Templeton's Robert Crossley said at the Tokenization Summit in London. “And as more assets move into a digital wallet-based ecosystem, there's endless potential for on-chain services.”
Ondo price analysis
Ondo (Ondo) price reacted strongly to the announcement, rising to $0.273.
Despite the optimism surrounding tokenization and real-world assets, RWA ecosystem tokens reflect the broader market in terms of recent performance.
In the year Ondo traded lower after hitting resistance near $2.00 at the end of 2024.
The downward trend accelerated below $1.00 in September 2025, with Ondo hitting multi-year lows as cryptocurrencies have declined this year.
From a technical perspective, key support holds at $0.24 (recent low) and $0.21. The latter provides a solid loading zone amid broad market volatility.
Meanwhile, resistance is hovering around $0.28 and an emergency could target $0.50.
If Bitcoin maintains stability above $70,000, the next leg could see ONDO testing the $1 mark. Barriers above this psychological level will be around $1.20 and $1.50.
However, macroeconomic risks such as US Federal Reserve rate decisions can combine with geopolitical shocks to generate higher returns.
BTC is looking at the $75,000 mark, but the escalation of the Iran war may lower the price to $50,000.
