One of Crypto’s Most Profitable Apps: Fantasy Top, The Ethereum NFT Game Taking Crypto Twitter by Storm
Fantasy Top, a new Ethereum-based platform that turns crypto Twitter influencers into trading cards, has taken the crypto world by storm since its launch on the Blast Layer-2 network a week ago.
The game quickly became one of the most profitable crypto apps, generating over $9 million in payouts and selling NFT card packs and cutting secondary market trades.
TLDR
Fantasy Top, an Ethereum NFT game based on crypto Twitter influencers, has become one of the most profitable crypto apps, generating over $9 million in payouts within a week of its launch. The game's “heroes” are based on famous industry figures, and players earn points based on the real-life Twitter engagement of these influencers. Fantasy Top has paid $1.25 million in Ethereum to well-known influencers, who receive bundle sales and secondary market trading fees. The game faced challenges with manipulated social media engagement due to automated bots, which led to the premature end of the first in-game tournament. Despite the flexibility issue, Fantasy Top attracted nearly 34,000 users who bought more than $24 million worth of cards in its first week.
The game's success is largely due to its unique concept, which capitalizes on the popularity and involvement of celebrities in the crypto industry.
Fantasy Top features 120 Crypto Twitter “Heroes” based on prominent traders, investors, analysts and content creators.
These personalities are turned into NFT trading cards, which players can collect, trade and use to create lineups in a virtual football-style tournament.
The game mechanics are simple but engaging: players must assemble a lineup of hero cards they own, and earn points based on the Twitter engagement of real-life influencers.
This creative approach not only attracted a wider player base, but also encouraged influencers to get involved in the game themselves, driving more attention and spending.
One of the most significant aspects of Fantasy Top is its revenue sharing model, which rewards featured influencers for their engagement and popularity.
Less than a week after the game's mainnet launch, Fantasy Top paid Heroes $1.25 million in Ethereum for the upcoming BLAST token airdrop, millions of dollars worth of Blast Gold Points.
The virtual genesis level is included ✨
The first week of Fantasy was an amazing experience.
We are excited about the massive success of Crypto Twitter capturing the attention and unprecedented on-chain and off-chain activity.
This level of success naturally brings… pic.twitter.com/BgwYGUnW4S
— fantasy.top (@fantasy_top_) May 9, 2024
The influencers receive a 1.5% commission on the business volume of their cards and a 10% discount on the sales of the cards.
However, Fantasy Top's rapid growth was not without its challenges. The game's scoring system, which is based on real-world social media engagement, is vulnerable to manipulation by automated bots.
This issue led to the first in-game “major tournament” that began on Monday. The organizers of the game were forced to end the competition prematurely citing that the participation of the heroes' social media content was artificially increased by bots.
Preventing bots and shorting the main competition ????
In order to protect the virtual participants and maintain a good ecosystem, we have decided to end the tournament a little earlier than the schedule, together with the heroes, pre-empting any threat of malicious activities.… pic.twitter.com/BKp0rYL6Io
— fantasy.top (@fantasy_top_) May 8, 2024
Despite the problems, Fantasy Top still managed to attract an impressive user base and generate high turnover.
In the first week alone, nearly 34,000 users traded cards worth more than $24 million. The organizers of the Games acknowledged the need to address the botting problem and promised to share details of how they plan to address this issue in future tournaments.
The game's success highlights the growing intersection between social media, NFTs and gaming, and serves as a demonstration of the innovative potential of blockchain technology to create new digital entertainment and revenue streams.