OpenAI, Axel Springer agree to merge AI and journalism, tackle AI ‘hallucinations’
Axel Springer, one of Europe's largest media companies, is partnering with OpenAI to integrate journalism with artificial intelligence (AI) tool ChatGPT, the German publisher said in a December 13 blog post.
The collaboration involves using content from Axel Springer's media brands to train OpenAI's large language models. It aims to provide a better ChatGPT user experience with up-to-date and authoritative content on a variety of topics, as well as increase transparency by linking and linking to full articles.
Generative AI chatbots have struggled with accuracy, occasionally generating false data, commonly known as “illusion.” The initiative to reduce these AI nightmares was announced in a post on OpenAI's website in June.
AI illusions occur when artificial intelligence systems generate misleading or inaccurate information that is not supported by real-world data. Illusions can manifest in different forms, such as generating false information, creating nonexistent events or people, or giving inaccurate details about certain subjects.
The integration of AI and journalism has presented challenges including transparency and misinformation. An October Ipsos Global survey found that 56% of Americans and 64% of Canadians believe AI will worsen the spread of misinformation.
The partnership between OpenAI and Axel Springer aims to ensure that ChatGPT users can generate summaries from Axel Springer's media brands, including Politico, Business Insider, Bild and Die Welt.
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However, its ability to combat disinformation is also being explored, as seen with AI Fact Checker and Microsoft's integration of GPT-4 with the Edge browser.
The Associated Press responded to these concerns by issuing guidelines limiting the use of generative AI, emphasizing the importance of human control.
In October, a team of scientists from the University of Science and Technology of China and Tencent's YouTu Lab developed a tool to fight “illusions” with artificial intelligence (AI) models.
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