OpenSea Rejects NFT ‘Pivot’, Says It’s Evolving to ‘Trading Everything’
OpenSea CEO Devin Finzer dismissed claims that the company is moving away from non-fungible tokens (NFTs), saying instead that the marketplace is turning into a universal platform for trading every onchain asset.
In a Friday post on X, Finzer announced that OpenSea's October trading volume exceeded $2.6 billion, with more than 90% of the funds coming from token trading, which he attributed to the platform's shift to “trade everything.”
“We're building a universal interface for the entire onchain economy – tokens, collections, culture, digital and physical,” Finzer told Cointelegraph. “The goal is simple: if there's an onchain, you should be able to trade seamlessly on any chain on OpenSea, you're in full control of your assets,” Finzer told Cointelegraph.
OpenSea was the first major NFT marketplace that launched in 2017 as a platform to buy, sell and trade various imperishable tokens. The platform remained the dominant player in the space until early 2023, when it lost momentum due to the overall collapse of the NFT market and the increasing blurring of its main competitor.
In April of this year, OpenSea regained its leadership in the NFT market, gaining more than 40% of the total transaction volume in the month. As of this writing, OpenSea is the largest NFT marketplace with a 51% market share, according to data tracker NFTScan.
Related: OpenSea Debuts NFT Reserve With CryptoPunk Purchase
From NFTs to the onchain trading hub
According to Finzer, OpenSea is now positioning itself as an “interface layer for the entire onchain economy” for token trading, swaps and portfolio management across 22 blockchains.
He said platform users were pulling multiple wallets, bridges and intersections just to manage their portfolios. “We realized that integrated NFT trading will unify all onchain transactions with the same infrastructure knowledge. Now users can exchange from Solana to Ethereum, trade any token, manage any asset, all in one place, without complications,” said Finzer.
The CEO positioned OpenSea as an alternative to centralized and decentralized exchanges. “Unlike CX, you protect your keys. Unlike DEX, the complexity is invisible,” he said. “We bring together the fluidity between 22+ chains into one seamless experience.”
However, Finzer dismissed the idea that NFTs are now secondary. “Everything onchain is central to our business model – it means ‘everything is trading,'” he said.
Related: OpenSea expands beyond NFTs with OS2 public release
Mobile app and SEA token in the future
OpenSea has confirmed that it is preparing to launch a new mobile app before Q1 2026, bringing faster cross-chain exchange and portfolio tracking to mobile users. The company says it aims to “bring the entire onchain economy into your pocket,” making onchain commerce “as easy as checking Instagram.”
In addition, the OpenSea Foundation will launch a SEA token in the first quarter of 2026, which will support governance and ecosystem participation.
OpenSea's roadmap also includes sustainable futures, expanded mobile access and “true cross-chain abstraction,” allowing users to trade on any wallet or chain.
Magazine: Back to Ethereum – How Synthetix, Ronin and Celo saw the light
