PwC boosts digital assets in the evolving US regulatory environment
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PwC has changed its strategy to become more actively involved in the crypto space. The move comes as the Trump administration embraces crypto through executive orders and policy initiatives aimed at supporting the industry.
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PwC is expanding its digital assets practice in response to regulatory developments under the Trump administration, bringing greater transparency to the fast-growing sector.
Paul Griggs, US head of PwC, told the FT that the Genius ACT and new SEC rulemaking have given companies the confidence to embrace digital assets, opening up consulting and audit opportunities that PwC believes should serve.
He added that tokenization is likely to continue to expand and PwC should be active in that ecosystem.
The Big Four auditor is advising clients on issues such as stable coin-based fees, adding expertise and winning new audit mandates in the sector. Griggs said the company is constantly expanding opportunities in the audit and consulting businesses.
PwC has had early exposure to digital assets through select initiatives in markets such as Hong Kong and Luxembourg, where individual offices have tested Bitcoin payments.
