Redefining Digital Identity: Metropolis Joins Cointelegraph Accelerator
Cointelegraph has announced that Metropolis is the latest participant in the Cointelegraph Accelerator program. Metropolis is a 360-degree universe that integrates commerce, assets, avatars and games with experiences across the digital and physical worlds.
As general-purpose token (NFT) marketplaces like OpenSea host more users, the NFT space is seeing a shift to platforms that offer a customized experience for both newcomers and pro users, and brands looking to enter. The NFT world has already started to take notice. Famous brands like Nike and Gucci are known for generating a $260 million side business through NFT sales.
Select NFT marketplaces are on the rise.
Dapradar Metrics shows that with NFT trading reaching a volume of $1.5 billion, Blur – an NFT marketplace known for its customized content – has the most traffic, even though it accounts for 4% of NFT sales. Tailored NFT marketplaces provide a focused environment for brands to engage with their core audiences and generate new revenue streams. Such platforms offer a curated approach to content with a focus on quality and additional community building tools.
Metropolis' flagship platform, Metropolis X, aims to revolutionize social commerce, providing a wired marketplace where digital collections unlock real-world products and experiences. It is supported by a network of over 350 top creators and brands.
Metropolis combines the experience of digital avatar creation with the NFT marketplace. Source: Metropolis
Metropolis X introduces authentic identity for use across social platforms and styles. The platform allows customers to create secret avatars to give them the confidence to claim they are theirs. With thousands of items available, users can choose, sculpt and dress their avatar as they wish. Avatars are updated instantly on the blockchain.
Metropolis isn't the only creator that provides designs for the marketplace. Hundreds of artists, creators, communities and brands have created different collections, so each can promote their own style or create a source of income.
Metropolis' ease of use and customization options have brought many household names to the stage: DJs like Steve Aki and Blondish; Graffiti artists like Enivo; fashion designers like Rick Dick and Pete Liger; Fine artists like Elise Swopes and Bryan Brinkman, and eventually Web2 and Web3 companies including TimeOut, Unstoppable Domains, Lamina 1, Zen Academy, Sneakerheads, and The Flare Network.
Many of the introduced items will launch as digital exclusives that will allow users to access additional products and experiences. Each item has the potential to unlock real-world properties, as each digital item can be replicated in physical form.
Brands and creators can leverage interactions with a variety of NFT drops. Source: Metropolis
Creators can use the platform to connect with their fans, provide exclusive content, raise money for charities or new projects, and create physical versions of their items.
Telling a story in a virtual city
Metropolis World is a virtual city that transforms social profiles into digital cities that encourage authentic interactions in online communities. Through immersive environments and participatory narratives, users create collections of personal spaces that reflect their identities and interests. The platform's lore-rich environments host quests, games, and entertainment experiences.
With a team of storytellers boasting two decades of world-building expertise, Metropolis aims to add depth to every corner of its virtual realm. From the first collection – the City of Celts, where users have extracted unique stories and buildings – to ongoing lore drops, games and collections such as newspaper clips and avatars, each element contributes to the interconnected experiences that create a real metropolis in the digital world.
Metropolis is gearing up for its token generation in mid-2024, which promises to unify its various components into a cohesive, unified ecosystem.
