Sony subsidiary rebrands to S.BLOX, expands crypto business
Amber Japan, a company operating under the Sony Group, has officially changed its name to S.BLOX as of July 1st.
The Tokyo-based company, known for operating the crypto trading service WhaleFin, plans to collaborate with various Sony Group businesses on crypto business expansion efforts.
According to the official WhaleFin press release, the rebranding follows its acquisition by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation, in August 2023.
Cointelegraph contacted Sony Group and Amber Group but did not receive a comment prior to publication.
Related: Japan's Sony Bank Tests Yen-Backed Stablecoin for Game and Sports IP Payments
Service renewal
S.BLOX has announced plans to significantly revamp its WhaleFin service during a rebrand, including improving the user interface and releasing new applications.
The company says the updates are focused on improving the service and expanding its features to make it more user-friendly.
The renewal and renewal of the service works to maintain competitiveness in the industry by expanding into the crypto market as Sony does.
Related: Sony 700 AI devs, music streaming companies warn against misuse of content
History and details of S.BLOX
Founded on January 10, 2018, S.BLOX is fully owned by Quetta Web, reflecting Sony Group's 100% investment in the crypto exchange company.
According to the latest financial information, the capital is 1,708,179,531 yen (about 10.5 million dollars).
S.BLOX is registered with Kanto Local Finance Bureau Director No. 00015 and is a member of Japan Virtual Currency Exchange Associate (JVCEA).
The JVCEA oversees the regulation and compliance of cryptocurrency trading within Japan's regulatory jurisdiction.
Sony Web3 extension
In a recent letter dated May 16, Sony issued a warning to over 700 AI developers including OpenAI, Microsoft, Google, Spotify and Apple Music.
Sony expressly forbids the use of the music in the mailing addresses for development, training or advertising purposes, warning against misuse of the company's copyright.
Sony's letter specifically emphasized the unauthorized use of the company's material in AI applications, depriving the company and its artists of proper compensation.
Magazine: VanEck Files for Solana ETF, Ether Supply Increases, and More: Hodler's Digest, June 23-29
