Telegram app and more Stablecoin plans

Etena Labs unveiled its 2025 roadmap on January 3, a Telegram-based payment and savings app using the SUSD stablecoin.

The platform aims to provide a streamlined Neobank experience directly through Telegram.

Etena's roadmap outlines ambitious plans for TradFi adoption.

According to the roadmap, the Telegram app will allow users to send, withdraw and deposit SUSD directly within the messaging platform. The app integrates with Apple Pay for a seamless transition between sUSDe savings and mobile payments.

He also outlined Etena's roadmap to compete with Tether by changing from an asset provider to an Etena network.

“Instead of competing directly with payment companies on their own turf, we plan to address the issue of payment and savings tools by building a unique application within the Telegram and Ton ecosystem,” Etena Labs said.

As part of this change, the blockchain platform plans to launch iUSDe in February. iUSDe builds on Etna's synthetic dollar, sUSDe. Includes token level transfer restrictions via “simple bundle contract”.

A key priority for the first quarter of 2025 will be working with traditional financial institutions to distribute iUSDe to their customers. Etena plans to announce these partnerships by the end of January.

Etena has achieved impressive growth in the crypto sector, becoming the second fastest protocol to surpass $100 million in revenue. The network reached its peak in just 251 days.

This puts it behind Solana's meme coin platform Pump.fun, which hit the same figure in 217 days.

In the year In 2024, Athena introduced significant developments including the launch of USDtb in December, a stablecoin 90% backed by BlackRock's BUIDL Fund.

Like USDe, USDtb features a cash equivalent reserve model. It offers scalable and unlimited transfers to improve market stability.

The company has partnered with Trump-backed World Freedom Financial (WIFI) in connection with the administration's proposal under review. If approved, sUSDe, the stock-held version of USDE, will serve as the primary collateral on WWFI's Aave instance.

Also, Etna's native ESA has seen a sharp rally since December. It has risen 33% in the past week, including a 15% increase following the announcement of the altcoin's roadmap.

The roadmap also hinted at a number of Statcoin-powered products set for release this quarter, including perpetual products, speculative markets, gammar finance platforms and underwriting.

These developments align with Etena's focus on expanding its presence in the decentralized financial ecosystem.