Telegram mini app devs can now earn Toncoins on Adsgram.
Adsgram, a new traffic monetization tool on Telegram Messenger, allows developers to earn Toncoins (TON) by advertising in their mini-apps.
The Toon community has officially introduced Adsgram, a new third-party platform that allows developers to connect their mini-apps – or bots – to the ad system and earn Tooncoin tons by displaying ads.
The platform is separate from Telegram's ads platform for channel owners, which launched in March.
On June 25, Ton Community announced that Adsgram will offer a variety of ad formats, including 15-second video ads, static banners, and an upcoming channel subscription feature.
Adsgram's advertising system supports basic advertising payment models, such as cost per thousand impressions (CPM) and cost per mile, and tracks click-through rates, conversions, and fill rates.
TON mini-app devs can earn up to $16 CPM with Toncoin.
According to a presentation shared on Adsgram's official channel, the platform's network has counted up to 8 million impressions per day as of May 2024.
At launch, the network has mini apps like Game, Fonton Fantasy Football and more, with most of the traffic coming from countries like Nigeria, Bangladesh, Germany and others.
Adgram's advertisers include “several Tier-1 exchanges,” ton-based games and services, and gambling from not ton, the filing said. At Adsgram, developers offer 0.5 tons ($3.8) to 2 tons ($16) CPM depending on the viewer.
Adsgram to improve monetization in the GameFi sector on Telegram
Adsgram co-founder Vadim Sterlin said the new advertising platform aims to solve the problem of monetization in the field of game finance (GameFi) in the Telegram and Ton ecosystem.
“As the founder of the main game in the Telegram ecosystem – Fantongamebot – I was faced with a huge challenge to monetize our game,” Sterlin told the Adgram channel in February. At the time, he explained, there was no way for publishers to earn revenue through advertising rather than direct ad sales.
Adsgram's official launch comes a few months after the platform received a $50,000 grant from the Ton Foundation to create a minimum viable product.
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In early April, Adsgram released its first ad in an alpha test of Sterling-based Fanton Fantasy Football, or FantonGameBot.
Adsgram's launch comes amid high activity in the Ton ecosystem, with its total value locked into various Ton projects growing at least 4,500% by 2024.
Ton's native cryptocurrency, Toncoin, has also hit a new high in the past few months, $8.17 on June 14, according to CoinGecko data.
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