The Future of Web3 Advertising? Swash creative solution!

Tired of seeing your ad budget wasted on invisible or irrelevant placements? This is a common concern among many businesses.

Imagine a huge $616 billion industry struggling against the weight of its own size. We are talking about today's digital advertising world. A staggering 37% have opted out of ad blockers. A staggering $81 billion has been lost to thin air by victims of ad fraud and bots.

This digital environment is particularly unfriendly to web3 and crypto projects that struggle to raise brand awareness, let alone reach users, without the deep pockets necessary for testing.

And when the inevitable bear market begins, budgets will shrink, and engaging already passive communities will become even more difficult.

Fortunately, all hope is not lost. While the likes of Meta and Google have been reluctant to readily accept crypto-advertisers, Web3's industry-native solutions have emerged.

Introducing the Swash solution

Swash is built on the principle of empowering users to be themselves when they browse and monetize the value of their data. The vision is straightforward – an online world where fair compensation puts consumers first. With this in mind, Swash introduces ‘Swash Ads' – the answer to the advertising challenges in the crypto space.

Already having just shy of half a million users, Swash, with their advertising solutions, gives brands access to a fully engaged Web3 audience ready to find new projects. In response to their ads, Swash users are rewarded with a portion of the advertisers' ad spend.

What's new in digital advertising

The concept of rewarding users for engagement isn't entirely new – a handful of other Internet industry players have seen a big shift in getting users to pay for their attention.

Swash ads fit right in with this trend. Users earn revenue from the ads they see, and brands reach thousands of fully engaged and verified Web3 audiences. It's a win-win situation.

It is undeniable; This approach greatly benefits advertisers. In a landscape where Web3 projects often struggle with limited funds, and where tech giants cover them, critical chunks of budget are spent on ad testing and optimization. However, swash ads change the game. Every dollar spent on this platform translates directly into real engagement.

Reza Naini, co-founder of Swash, said:

“Our journey through the struggling world of Web 3 advertising has mirrored the challenges many have faced. Traditional digital advertising methods often prove ineffective, with their high initial costs due to their inability to properly reach Web3 audiences. Regardless of market sentiment, cutting through the noise and growing is a collective effort. That's why we created Swash Ads; A solution that ensures brands get the focus and undivided attention they deserve. Swash users are a unique community who spend a lot of time online, eagerly exploring new projects and sharing their ideas. This unique engagement offers a promising opportunity for advertisers who are ready to differentiate themselves and get noticed.

Why Swash ads stand out

Budget-friendly approach: Swash believes in inclusiveness. Whether you're a startup or an established brand, there's room for everyone. With no minimum budget requirements, projects of all sizes can tap into Swash's audience. Moreover, the platform promises to be cost-effective, often beating the major ad networks. And as the cherry on top? A special offer of $200 in advertising credit from BIC to the first 10 advertisers. Reaching the right audience: It's not just about swashbuckling ads. It's about effective ads. With a direct pipeline of an impressive 19.30M impressions per month, advertisers can create custom experiences that connect. The numbers speak volumes – 12.07M total ads were clicked and a staggering 6.74B total ads served. User-centric and GDPR compliant: Swash champions user privacy. The platform offers cookie-free, secure and persistent advertising that is fully compliant with GDPR standards. Efficient Ad Management: Whether you're hands-on or prefer professional guidance, Swash has you covered. Partner with a self-service or dedicated account manager knowledgeable about performance marketing. Make data-driven decisions with advanced reporting and analytics at your fingertips. Creative ad formats: Swash understands the importance of versatility in advertising. From full-screen new tab ads to corner portraits and integrated display ads for search, there's an array of formats tailored for different campaigns.

Key features and benefits of Swash Ads

For users, it's a seamless experience. Check in the Swash app, and you're good to go.

Advertisers, on the other hand, gain access to previously unseen audiences. With GDPR-compliant, cookie-free advertising, sustainable practices and reduced risk of ad fraud, Swash offers a comprehensive solution.

Start with Swash ads

The journey with Swash Ads is straightforward:

Registration: Express your interest in a simple form. Remember to include “BESWADS” in the submission notes to notify Swash of your arrival via BeInCrypto. Onboarding: Lean on the experts at Swash Advertising for a smooth launch. Setup: Configure, monitor, and refine your ad campaigns on the go.

Reflections on the future of digital advertising

In a digital world flooded with ads, Swash carves out its space by focusing on user experience and providing brands with a new channel for authentic engagement.

As the direction shifts to the web3 domain, Swash positions itself not only as an advertising platform, but as a leading promoter of what digital advertising can become.

For those interested in Swash, the first 10 projects to join this link through BeInCrypto will receive a $200 ad credit to explore its features using the code “BESWADS”!