The purpose of Spotify is to compete with the video service of Newvid and to simplify the objectives
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Speciffer is entering the competitive video content space to rival YouTube and Tiktok. The company is transitioning from an audio-only audio device platform to continue growing consumer video consumption.
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Servity will begin streaming music videos this month as part of a broader push to compete with YouTube and Tiktok. US customers can switch between audio and video versions of selected songs, recalling a major expansion beyond audio streaming.
The move follows a move by major labels and the National Music Publishers Association, which have signed up for audio rights that require the launch of video productions. Chief Business Officer Alec Manafem said that any platform will open up innovation and support more video drive features.
Specify has already built a huge video base with nearly half a million video podcasts and shows. More than 390 million users exchange video content on the platform and viewing time has more than doubled from last year.
