TikTok to automatically label AI-generated content

Tik Tok, the popular social media platform for creating and sharing short videos, has said it will now automatically tag AI-Generated Content (AIGC) when it is uploaded to the platform.

On May 9, the social media giant partnered with the Coalition for Content Provenance and Authenticity (C2PA) and said it would be the first media sharing platform to implement content credentials technology.

TikTok wanted content creators to name the AIGC, which is more than a year old, with anything created with its own TikTok AI effects.

However, the latest development applies automatic tagging to AI-generated content created using other platforms. This is done through Content Credentials technology, which attaches metadata to content to quickly identify the platform and name AIGC.

The statement said the increase in self-posted AIGC on TikTok would be “gradual at first”. As content authentication is applied to metadata on other platforms, it can label additional content.

For now, the feature is only available for images and videos, with the intention of bringing it to audio content in the near future.

The social media platform has joined the content authenticity initiative led by Adobe. Adobe General Counsel and Chief Loyalty Officer Dana Roa said:

“When any digital content can be altered, it's important to provide a way for the public to know what's real.”

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In addition to AI tagging, TikTok said it will roll out media literacy resources built with MediaWise and Witness.

The social media platform plans to release 12 videos throughout the year that highlight universal media literacy skills and explain how TikTok tools like AIGC tags can further contextualize content.

This comes as AI continues to advance and has the potential to create more realistic content, leading to an increase in AI-generated deep fiction.

On May 8, authorities in Hong Kong discovered an unauthorized, fraudulent cryptocurrency exchange that was faking a relationship with Elon Musk, posting AI-generated videos and images of Musk on its website and social media accounts.

A few days ago, Berkshire Hathaway founder Warren Buffett said that the impact of AI on money laundering could be compared to the advent of atomic bombs and nuclear weapons.

This comes after he has created a deep fake himself that can be imitated perfectly in his dress, movement and speech.

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