Trump goes physical, borrowing from the digital fashion playbook

It's been the hottest trend in digital fashion for months, attracting interest from titans of the industry Louis Vuitton, Dior, GucciAnd Balmain.

Now, “phygital” NFT collections have a new big fan: Donald J. Trump.

Trump on Tuesday Announced the third batch of NFTLike the last two, it features an older, slimmer version of the former president performing various tasks, from riding across fields on horseback to cyborg spaceships.

Unlike the previous two sets of trading cards, though they were entirely digital, Tuesday's set features a very unique physical benefit: At least 47 of Trump's new trading cards ($99) will also be received by collectors. Little, little He was photographed wearing a navy suit in early fall in Georgia Violation of state racketeering laws In an effort to overturn the 2020 election.

There are reported to be 2,024 such cloth orders. Additionally, 225 additional “Suit and Tie” items of the same suit are available exclusively to purchasers of over 100 “Mugshot Edition” trump cards. You need to effectively buy all the 100,000 latest NFTs Collect Trump's entire mugshot day outfit that will cost you $10 million or more.

While Trump's new venture makes for a particularly colorful example, the concept of linking NFTs to physical collections is not new. In the past year, digital fashion startups and major fashion houses alike have dabbled in connecting collectible NFTs with physical objects. Shoes And Luggage.

This fusion of creative digital collections with more tangible, traditional benefits and products has become popular in the digital fashion industry with the much-disdained term “phytial”, yet it is not captured by anything sticky.

Increasingly, figital collections have become a safer bet for mainstream brands trying to attract customers who don't see the value in virtual goods. Many fashion houses first dipped their toes in crypto via. Dynamic activities And once Digital collectors In the year In 2021, NFT disappointment, crypto bear market Enthusiasm created For such experiments, returning to what the main brands know better: limited drops Exclusive itemsSome sparks on the chain are sprinkled on it.

Trump now seems to be taking a page out of Louis Vuitton's book, which worshipers of political leaders understand better than blockchain networks and chain tokens: things that have touched the body of their idols. He has already worked on the Celeb NFT thing with tokens that have real-world benefits. Now he's upping all that with physical goodness for die-hard fans.

It is not clear whether this method is effective. A few hours after Trump announced the new series of fictitious collectors, the first two sets of NFT trading cards were created at 30% and 41% off the floor. NFT price floor.

Perhaps Trump hasn't found the right NFT trend to undermine yet. If he finds himself behind bars in the coming months, the embattled politician may team up with Mattel to release a line of NFT-backed action figures featuring him participating in various prison activities. At least for now, the NFT market is loving those. Types of merchandise.

Edited by Andrew Hayward.