The battle for the hearts and minds of future Bitcoin ETF customers is already in full swing.
To be clear, the novel financial product has not yet been approved by the US government. But hopeful financial institutions have already engaged in ad blitzes to stake their claims in the still-hypothetical Bitcoin ETF market.
On Friday, investment management firm VanEek, the latest entrant to the televised competition, posted a slick, Bitcoin-centric teaser ad on Twitter.
other Bitcoin ETF indicators In recent weeks, they have used Bitcoin ETF-focused sites to make the transition to a wider audience. Earlier this month, Bitwise Posted an ad. Starring Dos Equis' “Most Interesting Man in the World” Jonathan Goldsmith.
But VanEyck chose a much more crypto-native path, filling the business with many complex Bitcoin-themed easter eggs.
The ad was reportedly filmed at a Bitcoin-themed bar. PubKey In Manhattan, it includes visual references Bitcoiners coffeeBitcoin magazine, the virus “Buy Bitcoin” Then-photobombed Fed Chair Janet Yellen's 2017 congressional testimony and the Bitcoin-backed English football club; Real Bedford.
The announcement makes no explicit reference to a single Bitcoin ETF, but its intent is unmistakable given the timing.
Just over a week, Analysts predict., the Securities and Exchange Commission is poised to approve the first Bitcoin ETF after years of outright refusal. Applicants entered the competition in the last days of the year. Adjust their applications to accommodate Last minute questions According to the SEC.
Spot Bitcoin ETFs allow traditional financial institutions and investors to gain exposure to Bitcoin without holding any cryptocurrency. Analysts predicted that the financial product could raise the crypto markets as much. 1 trillion dollars.
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