VanEck will announce the new Ethereum ETF within an hour of SEC approval
Asset manager VanEyck was quick to celebrate the newly-licensed spot Ether (ETH) exchange-traded fund (ETF) with a 37-second ad encouraging viewers to say “Enter Ether.”
VanEyck released the announcement position for X on May 23, 30 minutes after the Securities and Exchange Commission approved a 19b-4 filing for the SpaceEther ETF with BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy and Bitwise.
The SEC still needs to greenlight each ETF's S-1 filing to start trading, which analysts say could take up to a few months.
“Could a Less Centralized and Open Source Fuel the Economy?” VanEck Advertising Questions. “What can Ethereum be? That's up to you and me.”
Submit to ether pic.twitter.com/YXgKQFP5Nr
— VanEck (@vaneck_us) May 23, 2024
The ad has had over 1,000 repeats on X and has been viewed 170,000 times at the time of writing.
Online response to the announcement was largely positive. “Business is really tough,” said Colin Goltra, Head of Operations at Yield Guild Games. [as fuck]He said.
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“Today, boomers have access to smart contracts for the first time [and] Realize that crypto can be more than digital gold, writes anonymous co-founder of Degods' private club X+ “Mav”.
Andrew Thurman, a contributor to the Gito Foundation, wrote that Ether EFF advertises “to your bar friend who took too many mushrooms and lived in a closet for a year.”
VanEyck issued a similar string of announcements in late September for the Ethereum Strategy ETF — ticked EFUT — and launched a few days later on Oct. 2 for the Ethereum Futures ETF.
Other asset managers that have currently received 19b-4 approvals have not released announcements, with only Grayscale and Bitwise acknowledging approvals in X posts.
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