VeBetterDAO: 2 New Tokens and Airdrops, VChain’s Moonshot for Mass Sustainability Adoption

Enterprise leaders blockchain project VeChain has made a remarkable move to put their network at the forefront of global sustainability efforts.

VeChain CEO Sunny Lu unveiled the new VBetterDAO platform at Mobile World Congress 2024, demonstrating VeChain's continued evolution and commitment to enabling positive change through innovative blockchain solutions.

TLDR

VeChain launched VeBetterDAO, centered around rewarding users for real-world actions with B3TR tokens. Extensive B3TR airdrop campaigns are underway to seed an initial user base and drive engagement before the full mainnet launch in July. The platform uses a dual token model with B3TR for user-generated incentives and VOT3 for ecosystem fund allocation management. VeBetterDAO could reach 1 million daily active users in the next few years and 1 billion by the end of the decade thanks to its token-based incentive structure. The launch focuses on VeChain's existing enterprise partners, and its next-generation sustainability efforts can solidify VeChain as a leading global blockchain.

Centered around a pioneering token-based incentive structure, VeBetterDAO aims to encourage and reward sustainable actions by organizations and individual users. The “X-to-Earn” model allows any sustainability effort to be monetized with newly released B3TR tokens as a tangible incentive mechanism. For example, a tree planting application allows users to earn B3TR tokens for each tree planted.

To initiate platform activity and token distribution, VeChain is running extensive B3TR airdrop campaigns on social media to seed an initial base of participating users. A full 1 million B3TR tokens will be distributed to community members over the next 4 months through channels such as Gleam giveaways and listening to live AMA sessions.

We are incredibly excited to announce the launch of our new #continuity platform – VBetterDAO – with two new tokens $B3TR and $VOT3.

VeBetterDAO was built to stimulate the cross-industry sustainability dApp ecosystem and leverage Web3 technology across… pic.twitter.com/wFhxm30SeY

— vechain (@vechainofficial) February 28, 2024

The airdrops will tap into the already active 300,000+ member VChain community and prepare the ecosystem for continued applications and active users when VeBetterDAO migrates to the mainnet in July 2024. 1 ratio when real tokens are launched which gives users a head start on earning shares.

Driving VeBetterDAO is the dual-token interaction between B3TR and its counterpart management token VOT3. B3TR acts as a general incentive token, earned by users for integrated sustainability dApps activity. Applications can use distributed B3TR for purposes such as user rewards, project funding, marketing, etc.

VOT3 plays a key role in decentralizing decision-making and value distribution in the growing platform. Users can switch B3TR 1:1 to get voting power on where a newly produced B3TR should be directed every week. In an ingenious circular motion, VOT3 also determines user reward allocations.

This governance-based ecosystem allows the community to collectively guide the evolution of VBetterDAO based on which sustainability applications demonstrate the most real-world impact and value creation. Over time, the design draws from developers and innovative companies that are aware of more mature and meaningful sustainable use cases.

The potential of this alternative motivational engine is enormous, as it is widespread in areas of sustainability such as healthcare, education, environmental protection, ethical labor practices, and everything in between. VeChain estimates that its user base will reach 1 million daily active members in the next few years, increasing to 1 billion members by the end of the decade.

This kind of expressive adoption will increase by tapping into VeChain's compelling B2C sustainability engagement channels for corporate partners. Retail giant Walmart China could integrate a plastic offset program, while automaker BID could create an EV car-sharing app. The options are endless for brands building CSR appeals and customer loyalty programs on the revolving X-2-Earn template.

As more users log in and sustainable applications proliferate, the surrounding VTHO token economy will also get an indirect boost from increasing blockchain activity and transactions.

This complements VeChain's savings strategies that focus on VET and node levels. In many ways, the launch of VBetterDAO could mark a turning point for next-generation sustainability that will finalize VeChain as a global blockchain.