Warren Buffett has said that he would be bullish on Apple, not in this market.

Warren Buffett Says He Would Load Up On Apple Just Not In This Market


Berkshire Hathaway Chairman Warren Buffett has said he would buy “a lot” of Apple shares if the stock gets cheap enough, but the current market isn't offering the right opportunity just yet.

“If they're cheap, I'll buy them. I'll buy a lot of them,” Buffett said in an interview with CNBC's ‘Squawk Box' this morning.

“Apple is not impossible to reach the price, we buy a lot, but not in this market,” he said. “It's just not going to happen in this market.”

Berkshire bought 9.8 million shares of Apple in Q1 2016 for $1 billion. Trimming began in late 2023, accelerated in 2024 and continued through 2025, reducing the share to nearly 50% by mid-2024.

Buffett admits he sold Apple “too soon,” but doesn't regret the decision.

“I sold it too soon,” the 95-year-old investor said, “but I already bought it. I think we made over $100 billion before taxes.”

Even with these sales, Apple retains Berkshire's majority equity.

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Buffett sees Apple as a business with strong consumer demand, sustainable competitive advantages and excellent management.

“This is an opinion. It's better than any business that we hold directly. We now have a railroad with more money than Apple's position, for example,” Buffett.

“But Apple doesn't earn remotely the capital it does,” he said. “Apple is a business, you know. Maybe you have one and your kids get it.”

In the current market downturn, Buffett called it “nothing” compared to previous episodes, including the 2007–2008 financial crisis, when Berkshire's stock fell more than 50%.

He said he deploys cash when stocks or businesses are attractive, but not based on short-term market timing.

Buffett said Berkshire, currently led by CEO Greg Abel, is sitting on $350 billion in cash and treasury bills and recently bought $17 billion in T-bills in one week.

Disclosure: This article was edited by Vivian Nguyen. See our Editorial Policy for more information on how we create and review content.

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