When the Voice enters the Metaverse, the virtual trainers become one

Fans of the global singing competition The Voice can now experience the joy of training their own star in the new Metaverse experience, connecting the real show with virtual reality.

On May 8, decentralized gaming platform developer The Sandbox partnered with Virtual Brand Group (VBG) and ITV Studios – the production company behind the show – to launch “Voice Coach Battle”.

This immersive experience allows fans to act as a celebrity coach in one of the show's red chairs, hitting the big red button and coaching future stars – similar to the actual show process, as the game adapts to every choice made in the virtual world. Coach.

In addition to being an over-the-top show, the Metaverse experience encourages fans to play through the game from the 25th season of NBC's The Voice.

This is done by encouraging plays (NFTs) that are awarded each week for correctly guessing which contestants will advance to the next round and ultimately win.

Those who take part in a competition run by NFT can win the chance to take part in a live taping in one of the five different countries where the show will air – bridging the physical and digital worlds.

Related: 3 memorable moments from Donald Trump's ‘mugshot' NFT event

Cointelegraph spoke to Justin Hochberg, CEO of Virtual Brands Group, who said that this season and experiences like “The Voice Coach Battle” are creating a platform to “revolutionize television.”

“The average gamer today is 34 years old, nearly two decades younger than broadcast TV audiences.”

Hochberg added: “Social gaming platforms have created an opportunity for content to connect with a younger demographic, extending the lifespan of the TV format making it more valuable globally.”

He pointed out that Metaverse and Web3 interactive social games are “tailor-made” for the content consumption patterns of a generation raised on social media and the creative economy.

“Now, viewers can participate in a show and even become a contributor to it.”

Hochberg estimates that in less than 24 months, “all the best global series” will begin offering parallel gamified experiences that run in real-time and are integrated with the actual physical show.

Magazine: Web3 Game Won't Exist In 5 Years, $656K For Best Crypto Game Pitch: Web3 Gamer