Why a crypto startup found the popular ‘Roblox’ stock trading game

The launch of the crypto educational game last week PP world Roblox announced the acquisition of a stock trading game called StockRise, which raised some eyebrows. Why would a crypto company buy a user-generated game on a platform full of kids and teenagers?

Roblox It allows users to create their own games and worlds and allow anyone to play and play them. In the “Learn and Explore” part of the game, StockRise is positioned as the only financial educational experience. As such, World has collected more than 7 million visits in its three-year lifespan.

in StockRisePlayers are invited to manage a virtual portfolio as a way to learn how to make money by investing in the stock market. Part of this experience includes being able to simulate the action of trading cryptocurrencies – all without the risk of holding real tokens.

Now, thanks to Pip World's initiative, StockRise is ramping up its crypto education efforts with new courses like “How Not to Get Rict”—a lesson that traders of all ages can use.

PP world CEO Saad Bachir Al Najah and VP Adam de Kata know the space well, having played other stock trading simulators as kids. In many ways, that experience inspired the creation of the company.

“What PiP was founded on: How can you combine business and investing and make it fun?” Al Naja explained. “Most people don't know how to manage their money, do they? You didn't learn how to manage your finances in school.

In turn, the company was looking to create one Roblox Due to the passing of the most famous platform in the world 200 million monthly active users– Most of them are. Under 18 years.

When Pip World weighed the possibility of creating their own Roblox game and growing their audience, they stumbled upon StockRise, which was already dominating the sector they wanted to enter. Instead of competing, they simply bought the game for an unknown fee.

“If you get a few things right [a young age]It changes the direction of your life,” Al Naja said. Decrypt.

PP I Roblox As a plug game in the rest of the ecosystem you build. PP merchant Launching in Q4 this year is the company's “core gaming experience” mobile app. Meanwhile, PP Academy will use AI to deliver a richer and more in-depth educational product around Q2/Q3 2025.

“Roblox is our future generation of users,” De Cata said, adding that the mobile game is aimed at users 13 and older.

Once part of the wider ecosystem, users can exchange points for real-world cryptocurrency and interact with game-to-earn elements. To interact with this, users must be between the ages of 18 and a Know your customer (KYC) process.

According to De Cata, companies need to be present on multiple social platforms to “generate a diverse audience,” and PP World is very similar in the gaming world. Roblox will be just one of many hints at the ecosystem the company is building.

“Over time, I want to see how each person downloads the app and what their experience is,” he said. But ultimately, that's where the bridge from Web2 to Web3 happens.

Edited by Andrew Hayward.