Yay! Game partners from SOMOSOC GALLERY to bridge web2 and web3 with designer toy art

Yay! Games, an industry-leading gaming platform, has announced an exciting strategic partnership with Tokyo-based SOMSOC Gallery During the Token2049 conference in Singapore. The collaboration aims to merge the worlds of Web2 and Web3, and marks the entry of both parties into the designer toy industry by producing a unique joint name “HOUSEBOY” designer toy collection. On the 19th, EHA! GAMES HOUSEBOY is presented by the National Gallery Singapore.

As part of this collaboration, EHA! GAMES and SOMSOC GALLERY have created a mascot ——「HOUSEBOY」, which is a limited edition SOFUBI ONEOFF designer toy. Sofubi, derived from the English word and simplified in Japanese, refers to soft vinyl toys made of flexible PVC material. Sofubi toys have a rich and long history, with the first Sofubi in It was started in 1966. Known for their unique designs and limited editions, Sofubi toys have attracted collectors around the world, making them highly sought after and valuable. The co-branded HOUSEBOY Sofubi designer toy not only integrates traditional craftsmanship with modern pop culture, but also represents a new style of collaboration between Web3 and Web2, which shows the future of creative integration.

This limited edition designer toy features a custom paint job inspired by Yeeha! Games' signature brand color scheme, making it even more desirable to collectors and enthusiasts of both designer toys and Web3 fans.

As an industry-leading Web3 gaming platform that integrates cross-chain technology, Web3 middleware, content strategies and game distribution, Yeeha! Games connects many users including Web2 players with high quality game content and IPs. One of Yeha! The games key strategy is to seamlessly integrate the Web3 and Web2 ecosystems, a theme that resonates strongly with Token 2049's involvement. The collaboration with SOMSOC Gallery is an important experiment of Yeha! Games to advance this strategy. As a comprehensive art space located at the entrance to Tokyo Harajuku, Somsok Gallery has been committed to connecting artists' inner universe with their expression since its establishment in 2022. Games, SOMSOC has embarked on a journey to explore more opportunities in the Web3 world.

At the recently concluded WebX Tokyo event, SOMSOC and HOUSEBOY performed at Tokyo Tower with Yeha! Their first play together received wide recognition and appreciation from the audience. Responding to questions from the community and creators, Somsok Yeeha! Lonely Lottery sales On this trip to Singapore. By filling out an order form, creators and users have a chance to win a one-of-a-kind physical HOUSEBOY figurine worldwide.

One of Yeha! Games' key goals are to partner with leading developers and creators in the Asia-Pacific region, creating a carefully curated content hub and rapidly growing community. In this partnership Yeh! Games not only represents strategic expansion in the Web2 designer toy market, but also opens the way for new opportunities in cross-industry collaboration between Web3 and Web2.

In the future, yes! Games and Somsock Gallery will continue to work closely together, spearheading the fusion of art and games, launching more designer toy NFTs, more artwork and even mini-games, together exploring the limitless potential of the Web3 ecosystem.