1 inch, Bruce Lee’s family launched the ‘seriousLee’ DeFi campaign
1inch, a decentralized finance (DeFi) platform, has partnered with Bruce Lee's family company to promote DeFi adoption through the “Take crypto seriousLee” campaign.
The collaboration aims to achieve enhanced adoption in Diffie through Bruce Lee's legacy by highlighting the shared values between 1inch technology and Lee's philosophy.
1inch co-founder Sergey Kunz told Cointelegraph that the partnership has been “nearly three years” in the making and will serve to “drive mainstream adoption.” [and] To honor Bruce Lee's family.
Kunz added that 1inch “plans to continue working with the Bruce Lee brand in the future,” suggesting that this could be the beginning of Lee's influence on Web3.
1inch has partnered with Bruce Lee Family Company for the “Take crypto seriousLee” campaign. Source: 1 inch
Related: 1inch unveils new cross-chain exchange feature
Campaign details
In a newly formed and highly anticipated partnership, 1inch and Bruce Lee's family company will run an advertising campaign under the slogan “Take crypto seriousLee”.
The campaign focuses on changing the narrative around crypto by trying to tie it to Lee's legacy of “efficiency and authenticity” rather than being seen as speculative.
A press release shared with Cointelegraph explained that the campaign aims to “announce to a wider audience that it represents the future of the financial system.”
Related: 1inch Network Releases Cross-Chain Innovation White Paper
Long-term plans and pro-DeFi rules
With the release of a video of the partnership and the launch of various activities in the “coming months”, Kunz spoke to Cointelegraph about his views on DeFi regulations. And so he said.
It is important to develop regulatory standards in DeFi to bring more transparency. Implementing practices like AML screening and compliance inspections can improve our environment and make it more regulatory-friendly, but it also allows innovation to flourish.
Kunz added that DeFi and Web3 “need regulation,” but not in the same way as traditional finance or other industries.
“Web3 covers different areas – finance, gaming, gambling and more – and requires a regulatory approach that suits the unique technology. It is important for regulators and project developers to collaborate on balanced solutions that protect users while fostering innovation, rather than taking restrictive measures that could hinder progress.”
Related: 1inch Partners with Blockaid to Fight DeFi Fraud and Cyber Threats
The story behind the partnership
Kunz said that initially, at the 2019 hackathon, the team chose the name “1 Inch” because it captured the essence of the team's creations and “represented maximum impact with minimal effort.”
“[…] Like Bruce Lee's one inch punch. This alignment with Bruce Lee's efficiency and accuracy makes now the perfect time to formalize this relationship, as DeFi has reached a point where core understanding and trust are essential.
Founded by Lee's daughter, Shannon Lee, The Bruce Lee Family Company is a mission-based organization working to protect and preserve Lee's legacy.
Magazine: Rise of Mert Mumtaz: ‘Perhaps more FUD Solana than anyone else'
