Avalanche price forecast when Animoka Brands invests in AVAX token

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Animoka Brands has announced a strategic investment in Avalanche. The move aims to promote the adoption of projects built on Avalanche. Can strategic investing drive up AVAX's value?

Avalanche (AVAX) price dropped below $10 as cryptocurrencies faced selling pressure.

AVAX may extend its decline below $9, but is the announcement that Animoca Brands is partnering with Ava Labs to help expand adoption in the Middle East and Asia for the fighter?

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Animoka Brands are partners with Ava Labs.

Animoka Brands is one of the most influential entities in the Web3 ecosystem, with significant interest globally and especially in the East.

In an announcement shared today, March 19, Animoca has signed a strategic partnership with Ava Labs, a company focused on advancing the Avalanche blockchain ecosystem.

While Animoca Brands did not disclose the amount invested, management described the investment as significant.

The focus will be on deploying capital in AVAX-based projects, as well as supporting product integrations and providing consulting support.

Ava Labs Group announced that Animoca will bring over 600 investments and deep expertise in real-world properties, games and digital accounts.

With the partnership, Ava Labs will target expansion across Asia and the Middle East.

“Avalanche combines a scalable subnet architecture with EVM compatibility, making it particularly suitable for sovereign and institutional deployments – areas where we see increasing demand globally,” said Omar Ellasar, Animoca's Head of Global Strategic Partnerships and Middle East Managing Director.

Avalanche RWA and DeFi markets

Avalanche (AVAX) is ranked 22nd among the largest cryptocurrencies by market capitalization. As of March 19, 2026, it is valued at approximately $4 billion.

However, the Layer-1 network is significantly smaller than the leading altcoins in terms of overall market size and ecosystem activity.

Data indicates that Avalanche has major chains in decentralized finance and real-world asset (RWA) adoption.

According to RWA.xyz, the total value of tokenized assets on Avalanche stands at about $1.3 billion, compared to $15.7 billion on Ethereum.

Similarly, Avalanche's DeFi Total Value Locked (TVL) is around $1.9 billion, lower than Ethereum's $136 billion and more than Solana's $18 billion.

Despite this gap, the financial footprint of the network chain is showing signs of expansion.

Support from Animoka Brands will help accelerate growth, while the AVAX token could benefit from further integration and ecosystem adoption.

AVAX Price View

AVAX is trading at $9.41, down 3% in the last 24 hours.

From a technical point of view, AVAX is trading in a broad downward trend with prices bounding within the Bollinger Bands formation.

Avalanche Avax Price Chart
Price chart by TradingView

Currently, AVAX is near the middle line of the technical indicator after a recent rejection of the upper band.

Meanwhile, the Relative Strength Index (RSI) flips lower and hovers around 48 as bulls may lose their neutral outlook for the time being.

However, while salespeople are committed, they are not dominant.

If AVAX holds above $9, a broader recovery could go above $10 and a short-term test above $15.

On the downside, failure to defend support zones could drag AVAX down to $8.20.

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