Binance Hits 78x, HODLers Crash.
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Hassan Shitu
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Binance's launchpad ecosystem has delivered some of the strongest headlines in the market over the past year.
However, recent data shows a wide gap between early exits and long-term holders, raising questions about how value is distributed across token startups.
As the public token sale returns, Binance Wallet emerges as the clear leader.
Data compiled by DeFi Oasis and CryptoRank show that Binance Wallet leads all major ICO, IDO and IEO platforms by a wide margin.
Last year, Binance Wallet recorded a current return on investment of 12.69x, with an all-time high ROI of 78.01x across 44 launched projects.
His most recent assignment took place on December 17. No other platform has matched that high performance, solidifying Binance's position as the premier token distribution platform.
MetaDAO ranks second in current performance, posting 4.15x ROI and an all-time high of 8.73x from seven projects, most recently launched in mid-November.
The platform has attracted attention because Solana-based extraction models, especially traditional Solana ecosystem detailed channels, are more limited.
OKX Wallet has only launched three projects this year, but it has followed a current ROI of 3.22x and ATH ROI of 34.75x, indicating that supply constraints distort high performance metrics.
Eco, founded by crypto investor Cobie and recently acquired by Coinbase in a $375 million deal, ranked fourth with a current ROI of 2.83x and an ATH ROI of 17.08x across 30 projects.
Coinbase said the acquisition is aimed at simplifying community-based fundraising and bringing more transparency to public token sales, a model that has seen renewed interest after years of decline following the 2017 ICO boom.
The deal comes as it quietly returns to platforms that emphasize compliance and investor protections as the public token launches.
Beyond the peak, returns have declined sharply. MEXC posted a current ROI of 1.98x, and startup Kraken posted 1.92x, while Buildpad delivered 1.22x despite a near 10x ATH ROI across 6 projects.
Platforms like LEGION, Cake Pad and Bybit all report current ROIs below 1x, meaning many tokens are now trading below their original launch price.
Overall, eight of the twelve major startups posted average current ROIs below 2x, with five already below 1x.
Launchpads are rich in motion, not energy-intensive.
Analysts who track these figures say the difference reflects timing rather than platform quality.
According to DeFi Oasis, participants who exited shortly after launch generally made gains, while those who continued to hold tokens saw gains as liquidity decreased and selling pressure increased after launch.
The data suggests that long-term token bases, not liquidity control, determine launchpad performance.
Broader market data helps explain the pattern, as the overall value of DeFi has been steadily declining from February to April, falling nearly 32% as capital exits risk assets.
Much of the capital has since left, but the market is still at year-end highs, indicating a partial hold rather than a full reversal.
On October 1, activity related to the launchpad increased, amounting to more than $530 million. In December, total grosses stood at $342 million, with seven-day payouts reaching $7.51 million and grosses totaling $6.77 million.
Activities on meme-focused and experimental platforms such as pump.fun, four.meme, and Binance Alpha have reflected strong short-term engagement rather than sustained behavior.
The current landscape shows a launch pad market that remains active and profitable for disciplined participants, and long-term holders are seeing a decline in earnings after the early momentum has faded.
As compliant launchpads like Sonar, Buildpad, Legion, and Kaito gain traction, the structure of tokenized launches continues to evolve, but primary data shows that timing, liquidity, and exit discipline remain central to results.
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