Binance Labs Announces Rebrand, Looks to the Future of Investment

Binance Labs announced today that it will be rebranding without providing details about its new direction. The organization He focused on his biggest achievements in 2024 and gave an indication of his next priorities.

Biotech and AI will be areas of particular interest in 2025, but the company “always expects” to invest in crypto projects with strong fundamentals for real-world use or sustainable business models.

Binance Labs' Rebrand

Binance Labs, the research subsidiary of one of the world's leading exchanges, discussed this rebrand through social media. Earlier this year, the firm conducted research on investment strategies for the upcoming bull market, and many of its ideas have come to fruition. While announcing the rebranding, he also summarized his accomplishments in the past year.

“Of the 46 agreements [we invested in]10 fall under DeFi, 7 under AI, 7 under BTC Ecosystem, 4 under Retaking, 3 under Gaming, 2 under ZK, 2 under RWA and 2 under Consumer Applications. The rest of the investments include infrastructure – from security to wallet and chain abstraction – and new sectors such as the Move ecosystem and DeSci, according to the group's statement.

Of particular interest was the MVB program that BNB Chain operates. Binance Labs has funded 14 of the “Most Valuable Builder” projects identified by this group. In the year 2025 is predicted to be an auspicious year for several reasons, not the least of which is the re-election of President Trump.

The fund says the most exciting sectors in 2025 are biotech and AI, alongside general crypto/blockchain development. In the past few months, Binance Labs has invested in many of these, entering the DeSci space with the Bio Protocol in November and contributing $43 million to decentralized AI research in August.

The team also said that its former CEO, Changpeng “CZ” Zhao, will “return to action.” CZ was released from prison in September, although he warned that he would never return to his former position. Still, as a freelancer, he will have an influential role in Binance's future direction.

The statement concluded that Binance Labs will expand its investment horizons after the rebrand. It extends beyond primary market deals to “any type of deal, secondary liquidation, OTC, etc.”

The firm also emphasized its chain-agnostic nature and its willingness to invest in sustainable fundamentals that spans multiple market cycles in any given product.