BitMine invests $200M in MrBeast’s Beast Industries
BitMine Immersion Technology has agreed to invest $200 million in Mr. Best, an entertainment company founded by YouTube star Jimmy Donaldson, marking one of BitMine's largest non-prime equity investments to date.
BitMine will make a $200 million equity investment in Beast Industries, the company announced Thursday.
Donaldson operates a network of YouTube channels with more than 450 million subscribers, according to publicly available figures.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with unmatched reach and engagement with GenZ, GenAlpha and Millennials,” said BitMine Chairman Thomas Lee. “Beast Industries is the world's largest and most innovative platform and our corporate and personal values are strongly aligned.”
The company did not disclose the amount of shares BitMine will acquire, Beast Industries' valuation or any management rights associated with the investment.
The companies said the agreement is expected to be completed next Monday.
Beast Industries to explore DeFi integration for future financial platform
As part of the deal with BitMine, Beast Industries will explore ways to incorporate decentralized finance (DeFi) into its proposed financial services platform, Beast Industries CEO Jeffrey Hausenbold said.
The companies have not disclosed any product details, timelines or regulatory framework for the proposed platform, and say no DeFi product has been finalized.
Cointelegraph reached out to BitMine and Beast Industries for comment on the deal and the upcoming DFI merger, but did not receive a response by press time.
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MrBeast began expanding beyond YouTube in 2025, announcing plans to launch a financial services platform during the New York Times' Dell Book conference in early December.
“We're also launching a phone company, Beast Mobile, and a financial services platform with access to financial intelligence and global information,” Hausenbold said on Dec. 3.
Beast Industries will generate $400 million in revenue by 2024, according to investor data seen by Business Insider.
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