Global Freedom Financial Crypto Loan Entered With USD1 Stablecoin
World Liberty Finance, a decentralized finance project linked to the family of US President Donald Trump, has entered the cryptocurrency lending market amid renewed interest in on-chain lending as regulatory transparency improves.
The new product, called Global Liberty Market, went live on Monday and will allow users to borrow and lend digital assets, according to a Bloomberg report. The platform is built around USD1, a stablecoin backed by the World Freedom US Dollar, along with its management token, WMFI.
Users can post holdings including Ether (ETH), a tokenized version of Bitcoin (BTC), and major stablecoins such as USD Coin (USDC) and Tether (USDT). The platform is designed to support both lending and borrowing activity within a single chain marketplace.
World Liberty co-founder Zach Folkman told Bloomberg that additional collateral types will be added over time, which could include real-world assets (RWAs). He also said the company is exploring partnerships with prediction markets, cryptocurrency exchanges and real estate platforms.
The loan transfer follows World Liberty's recent application with the US Office of the Comptroller of the Currency for a national trust bank charter. The company said the charter will expand support for USD1, which is already being used for cross-border payments and operations for Kasana's treasury.
Related: Crypto's 2026 Investment Playbook: Bitcoin, stablecoin infrastructure, tokenized assets
A renewed interest in crypto lending and borrowing
As digital assets enter the financial mainstream, demand for crypto-based loans and mortgages is on the rise again, as investors look for new ways to unlock liquidity without selling their holdings.
This renewed interest is occurring alongside clearer regulatory frameworks and a more mature industry infrastructure. After all, the most damaging failures of previous market cycles, including the collapse of Blockchain and Celsius, stemmed from centralized business models, unclear risk management and overuse, rather than blockchain infrastructure.
Market participants argue that improved transparency, onchain risk management and regulatory oversight can help prevent similar failures.
Crypto lending has now re-emerged in several forms. Digital asset lending firm Nexo, for example, offers zero-interest lending products that allow bitcoin and ether holders to take out loans against their assets, reflecting ongoing demand for credit.
Activity is also increasing in decentralized finance. Babylon recently received $15 million from a16z Crypto to expand its Bitcoin-native lending infrastructure. The fund shows growing investor interest in building credit markets that operate directly on blockchain networks rather than through centralized intermediaries.
Related: Stablecoins, sanctions and surveillance: why 2025 will change the regulatory reality of crypto
