World Freedom Financial (WLF), a decentralized finance business linked to President-elect Donald Trump, has purchased and registered four new Ethereum domain names linked to the Trump family with the Ethereum Name Service.
The purchases made by WLF caught the attention of Decrypt when a letter from Kobeisi's social media account emerged on Sunday evening, with the financial research firm asking if this could launch more meme coins from the Trump family.
Ethereum Name Service did not immediately return a request for comment from Decrypt.
The Delaware-based company confirmed the bulk transfers of worldliberty.eth, trumpcoin.eth, erictrump.eth and barrontrump.eth on Sunday night, according to Etherscan chain transaction data reviewed by Decrypt.
This follows reports from Decrypt on Sunday night that DeFi Ventures purchased over $48 million worth of Ethereum (ETH), a day after Trump's official meme coin was launched.
“In terms of the future of meme coins, they're following the same playbook that Zach openly promotes in his business lifestyle content.” Erin Redwing, CEO of Inscribing Atlantis, an Ordinal-based event company, told Decrypt.
Redding is the co-founder of WLF, Zach Folkman. In a separate post, Redwing, another WLF co-founder, said Folkman had been banned from X after he posted a video of himself as a vlogger in 2020.
To date, the Trump family has launched two meme coins: $TRUMP and $MELANIA. As another unofficial token launched from Pamp.fun, the Solana meme coin has been linked to Barron Trump.
What is WLF?
The platform describes itself as a “US-based decentralized platform” that aims to provide “information and access to certain third-party DeFi applications based on US ideals of freedom, privacy and free trade.”
The company is capitalizing on Donald Trump's brand recognition and celebrity status, listing him and his children as “Web 3 Ambassadors” as their “Chief Crypto Advocate,” and their official document states, “World Freedom Financial, WLFProtocol, and $WLFI tokens are non-political. We are not affiliated with any political campaign.”
The WLFI token was launched in October last year with strict restrictions. According to the project's “golden paper”, all tokens are “immutable and locked indefinitely in a wallet or smart contract”. That's the white paper version.
Any changes to this structure would require administrative approval “to the extent not inconsistent with applicable law,” the document said.
As of Monday morning, WLF confirmed via X, formerly Twitter, that an additional 5% of its token offering will be available for purchase. However, the project has not made an official statement about how Ethereum domain names will be used.
Edited by Stacy Elliott.
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