GoDaddy partners with the Ethereum Name Service to connect a domain name to your wallet

The world's largest domain name registrar, GoDaddy, has partnered with Ethereum Name Service (ENS) to allow users to connect their traditional DNS domains to their ENS blockchain-based usernames easily and at no cost. This is a major advancement in integrating the familiar Web2 domain name systems with the capabilities of Web3 naming protocols.

TLDR

GoDaddy has partnered with Ethereum Name Service (ENS) to allow users to link their domains to ENS names easily and for free. This bridges the gap between traditional DNS domain names and blockchain naming systems like ENS. It offers GoDaddy reliability with ENS enhanced functionality for easy crypto wallet interaction. ENS enables a cost-free linking process with new modern contracts for DNS domain quality assurance. The move will increase trust in digital identities and ease of managing domains and wallet addresses.

In the year Launched in 2017, ENS offers .eth blockchain domains that help simplify complex crypto wallet addresses into human-readable usernames. By connecting the ENS domain name to their GoDaddy domain, users can now experience enhanced functionality and interoperability that includes the Web2 and Web3 ecosystems.

A new “Crypto Wallet” section has been added to the GoDaddy domain management dashboard. This allows users to link any Ethereum address to the registered domain.

Therefore, the linked domain name can be used by hundreds of web3 applications in place of the wallet address. These include crypto wallets, block explorers, NFT marketplaces, DeFi platforms and metaverse platforms that integrate ENS compatibility.

This provides a more convenient user experience and increases confidence in managing digital identities and assets in both the Web2 and Web3 domains. GoDaddy brings its well-known domain brand name, while ENS offers cutting-edge functionality powered by blockchain decentralization.

wooowww I hope people realize that this is not only big for NS, but big **for Ethereum in general**.

godaddy is the world's largest DNS registrar, an integral part of the “Traditional Internet” ecosystem. I can confirm from first hand experience how a few years ago…

— brantly.eth (@BrantlyMillegan) February 5, 2024

In the past, the key obstacle that limited connecting DNS domains to ENS was the high transaction fees (gas fees) on the Ethereum blockchain. To avoid this, ENS has launched a new ‘Gasless DNSSE' protocol through chain management.

This allows verifying DNS records on ENS with no additional gas costs. As a result, the entire process of linking GoDaddy domains to .eth usernames is now completely free for end users.

This gasless bridge enables seamless interoperability between legacy DNS systems and modern blockchain naming protocols. Users get the combined benefits of both systems for optimized domain-crypto wallet interactions.

Integration makes Web3 onboarding easy for domain owners. By building this bridge to the ENS ecosystem, GoDaddy has opened the door for millions of its customers to experience the power of decentralized naming.

As Web3 gains traction, this integration could be a tipping point that heralds mass adoption. GoDaddy's large customer base provides prime real estate for distributing ENS and blockchain name services to the public.

With this low barrier to entry, curious Web2 denizens can easily try Drive .eth names while still being in control of their trusted domains. Their first-hand experience may inspire further exploration of decentralized solutions.