Iggy Azalea announced a new online casino ‘Motherland’

Australian rapper Iggy Azalea has announced the launch of a new online crypto casino called Motherland, powered by her memecoin mother.

Motherland Casino, which opened at Azalea's “Motherland Rodeo” event at Solana Breakpoint in Singapore, has hinted that it will go live in November.

Motherland offers the usual online casino activities including slots, blackjack, roulette and poker. Additionally, players can participate in live dealer games, tournaments, sports betting and other community gambling activities.

Joe McCann, founder of crypto hedge fund Asymmetric and advisor to Motherland, told Cointelegraph that the new gambling Azalea is an example of the long-term vision of her mother Iggy (mother) memecoin.

“Unlike other celebrity coins before Iggy – she has a very coordinated and comprehensive strategy for how she's building the MomToken community, the MomToken community, and most importantly, the MomToken service and where it's going,” he said.

McCann, who was unable to share specifics, said that the future will come with a “larger and more extensive” utility containing the mother of Azalea's memecoin. He mentioned the benefits for Mother Token holders, including a 20% discount for paying Mother Token to American music festival Breakaway.

Motherland's launch comes three months after Azalea relaunched Unreal Mobile, a telecommunications company. Unreal Mobile sells mobile devices and telco plans and offers tiered discount plans for mothers.

Solana is not a memecoin casino

When asked if Motherland was playing into the popular trope of the Solana network being a “memecoin casino”, McCann dismissed the example as “complete nonsense”, referring to the existence of DeFi and decentralized physical infrastructure projects on the blockchain.

“If you look at the DP infrastructure being built on Solana, these are real-world use cases that have nothing to do with casinos,” he said.

“You can also see what happened earlier this year. When [the memecoin craze] In fact it was showing at the beginning of the year, Memcoins trading was not initiated on Solana, but completed on Solana.

Is utility memecoin still memecoin?

While many debate the function of memecoins and whether or not trying to hit them with a “utility” detracts from their memetic nature, McCann says it's really a matter of interpretation.

“All cryptocurrencies are memecoins in some capacity,” he explained, adding that the world's largest crypto asset Bitcoin (BTC) is actually the original memecoin.

“Bitcoin is literally the world's first memecoin. “Bitcoin maxis may have a different view on this, but it's true that the only way Bitcoin has spread around the world is through the internet, through viral content, memes and narratives,” he said.

Despite Azalea's entrepreneurial efforts, Mother Token has struggled to gain momentum, especially in recent weeks compared to the price action of other Solana memecoins.

Azalea's mother token launched on May 28, 10 days after its launch, peaked at $260 million, but has since fallen.

At the time of publication, Mother had fallen more than 78 percent from its all-time high, with a current market capitalization of $56.6 million, according to Dexscreener data.

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