Meme coins overtake BTC, BNB in ​​popularity among Cryptoholders: Binance

Cryptocurrency enthusiasts are turning to meme coins over traditional assets like Bitcoin (BTC) and Binance Coin (BNB), according to a recent survey conducted by Binance.

The findings, released on December 18 as part of the Binance Global User Survey, sampled more than 27,000 customers across Asia, Australia, Europe, Africa and Latin America.

Memcoins are bigger than bitcoin and ethereum

Binance stated that 16% of the respondents reported holding meme coins, making it the most-owned cryptocurrency among the participants. The report emphasizes that these digital assets are not only widely held, but also create a lot of excitement among users regarding their future potential in the crypto space.

Bitcoin followed closely behind with 14.4% ownership of the original cryptocurrency, while BNB was third with 14.23%, surpassing Ethereum (ETH) with 10.95% user ownership. Other leading Layer-1 tokens collectively represent 10.38% of user wallets.

Although the exchange did not disclose the value of its holdings, external data from CoinGecko shows that the total market value of meme coins is at $116.5 billion, with Dogecoin (DOGE) the largest among them. It trades at $0.365.

In contrast, Bitcoin's market cap has surpassed $2 trillion and is currently trading at $101,900, following an all-time high of $108,000 on December 17th.

Crypto market expectations and user trends

Binance's survey sheds light on participants' expectations for the crypto industry heading into 2025. Among the police, 19.39% increased regulatory control, 16.1% predicted growing participation from traditional financial institutions and institutional investors. Another 16.51% of blockchain technology expects widespread implementation in practical applications.

Emerging asset classes are also generating buzz, with artificial intelligence (AI) tokens predicted to dominate the market in the coming year. 23.89% of respondents believe that such cryptocurrencies will lead market growth by the end of 2025, while 19.09% believe that meme coins will continue to dominate. Decentralized finance (DeFi) and layer-1 tokens followed with 12.37% and 12.28%.

The study also highlights the influx of people into the crypto space, with 45% of interviewees saying they will enter the market in 2024, 24.52% of whom joined in the past six months and 20.60% in the past year.

Despite this increase in newcomers, 41.86% of those asked had been active for one to five years, indicating a balanced level of experience in Binance's customer base.

Regarding investment allocation, 43.97% of users stated that they allocated less than 10% of their total wealth to crypto, while 24.33% allocated between 10% and 25%. Additionally, trading activity remains significant, with 31.09% trading daily and 22.91% trading weekly.