World Freedom Financial confirms Trump-related ENS domain names

World Liberty Financial, a decentralized finance (DeFi) platform backed by President-elect Donald Trump, has begun validating Ethereum Name Service (ENS) domain names related to members of the Trump family, fueling speculation that more Trump family memecoins are on the way.

On January 19, Etherscan data showed that the Trump family's DeFi platform had purchased the ENS domain names barrontrump.eth, erictrump.eth, trumpcoin.eth and worldliberty.eth. The purchases were followed by additional ENS domain purchases for 9290.eth, yatogame.eth and daolationship.eth.

Community members have suggested DeFi platform ENS acquisitions, speculating about their importance. The social media account Aixbt told its 400,000 followers that someone is “planning ahead”, while another member of the community suggested that this would solve the “Trump family memecoin mystery”.

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The Trump family will launch official memecoins

Just days before his inauguration on January 20, Trump announced the launch of the official TRUMP memecoin on X and Truth Social. Within hours, the token surpassed memecoins like Pepe (PEPE) and Bonk (BONK) to reach a market capitalization of over $9 billion.

At the time of writing, TRUMP traded at $57.30, down 21% from its all-time high of $73. The token peaked at a market capitalization of $15 billion before falling to $12 billion, which is still nearly double Trump's $7 billion estimate.

Following Trump's memecoin launch, incoming First Lady Melania Trump released her own crypto token, Melania. On January 19, Melania announced the sign, and her husband shared the news on his official social media platforms.

Two hours after its launch, Dexscreen data shows that memecoin has reached a market capitalization of $6 billion.

While many traders have welcomed the memecoin tokens launched by the Trump family, others have criticized the move. Edward Dowd, founder of Financial Technologies, called the token the “biggest blunder” before the presidential inauguration, while financial analyst Michael Guide called the TRUMP token a “pump and dump,” saying Trump's credibility had been destroyed.

RELATED: Bitcoin Hits New All-Time High Above $109K Ahead of Trump Inauguration

World Freedom Financial has acquired Ether

In addition to registering ENS domain names and launching memecoins, the Trump family has invested in Ether (ETH). On January 19, Global Freedom Finance bought $48 million in ETH. This brings the project's total ETH holdings to 33,639 ETH, worth more than $107 million.

As the Trump family continues to make waves in the crypto world, Eric Trump hinted at more moves planned for the DeFi platform on January 20th.

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